Crystal Frawley

Crystal FrawleyCrystal FrawleyCrystal Frawley

Crystal Frawley

Crystal FrawleyCrystal FrawleyCrystal Frawley

Numbers, Dogs & A Dash of Medieval Drama

Numbers, Dogs & A Dash of Medieval DramaNumbers, Dogs & A Dash of Medieval DramaNumbers, Dogs & A Dash of Medieval Drama

Numbers, Dogs & A Dash of Medieval Drama

Numbers, Dogs & A Dash of Medieval DramaNumbers, Dogs & A Dash of Medieval DramaNumbers, Dogs & A Dash of Medieval Drama

Entrepreneur. Writer. Dog-lover. Occasional sword-wielder.

I believe you don’t have to play by someone else’s rules to succeed in business—or in life.


I juggle tech, bookkeeping, and barking chaos.


This site is less about résumés and more about reality: what it’s like to build businesses, chase big ideas, and laugh at the messiness along the way. 

About Me

The Short Version? I’m Not Boring.

 I wear a lot of hats (and sometimes a coronet, if we’re counting medieval reenactment). By day, I’m an entrepreneur who thrives on creating, fixing, and building things. By night, I’m usually surrounded by dogs, books, or spreadsheets that I swear I’ll put down any minute now.


Things I’m Known For:

  • Turning chaos into clarity (whether it’s numbers or a room full of dogs).
     
  • Being sarcastic and supportive at the same time.
     
  • Believing kindness isn’t weakness—it’s a strategy.
     
  • Making business feel human.
     

The Fun Facts:

  • I once taught a class about accounting that people actually stayed awake for.
     
  • My camp at medieval events is called The Leopard & The Donkey (long story).
     
  • I have a soft spot for lost causes—dogs, businesses, people who “hate math.”
     

This site isn’t a glossy highlight reel. It’s me—unfiltered, unscripted, and usually with a dog hair or two stuck to my clothes.

Ventures

What I Build

 

I don’t just run businesses—I build things I believe in.


  • The Pemberley Group – A full-service insurance bookkeeping firm that keeps agencies sane. We handle the numbers so owners can actually breathe.
     
  • Ricono – A company built to create smarter tools for the insurance industry (translation: we’re making money less of a mystery).
     
  • A Dog’s Dream – A daycare, boarding, and grooming facility where dogs get to live their best life—and humans get peace of mind.
     

Each one is different, but they all have the same DNA: practical, people-first, no BS.

Words and Talks

Words That Stick. Talks That Don’t Put You to Sleep.

 

I’ve got a lot to say—sometimes it comes out in writing, sometimes it’s behind a microphone. Either way, the goal’s the same: to cut through the noise with humor, honesty, and ideas people actually remember.


Where You’ll Find Me:

  • On Paper (or Screens):
     
    • The Insurance Ledger – Sarcasm + bookkeeping = a surprisingly good combo.
       
    • The Kennel Ledger – Lessons from running a dog business (and wrangling actual dogs).
       
    • Books & Projects – Including my upcoming book for women in business who are done with the “act like a man to succeed” nonsense.
       
  • On Stage (or Zoom):
     
    • Business & Leadership: Building without burnout, leading without losing yourself.
       
    • Technology & Teams: How to adopt tools without mutiny.
       
    • Insurance & Finance: Making sense of money without the monotone.
       

Whether I’m writing, speaking, or ranting in between, my style stays the same: smart, candid, and never boring.

Contact Me

Want to talk business, books, dogs, or why medieval feasts had surprisingly great bookkeeping system

Drop me a line!

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